About Next Wave CPG
Our strongest belief? Data isn’t the differentiator anymore. Data fluency is.
WHO YOU ARE
You’re too big to wing it, too small to silo.
You’re no longer a startup, but you’re not fully scaled.
You’ve got growth, buzz, distribution, and data...
but you’re moving fast and flying blind.
You don’t need another agency.
You need someone who speaks both retail and reality.
WHO WE ARE
We’re not analysts, brokers, or an agency.
We’re your category growth partner.
At Next Wave CPG, we blend the rigor of big CPG strategy with the pace and pragmatism of emerging brands.
We help brands translate performance into a retail-ready story, the kind that gets a “yes” from buyers, not just a meeting.
What we do:
Launch brand data stories that land
Velocity, SKU, and pricing analysis
Distribution and expansion strategy
Buyer decks, category reviews, and strategic POVs
OUR SUPERPOWER
Most people can run a report.
Some can even analyze the data.
We turn the numbers into a story and that story into belief.
Buyers don’t just want the next hype brand.
They want answers, clear, grounded, defensible answers, that speak to their business:
Are you growing the category, or just taking space?
How do your velocities compare to the last brand I said yes to?
Why should I add a second SKU when I’m cutting others?
We don’t just show the data.
We translate it into stories buyers can’t ignore.
Because retail success isn’t about getting on the shelf. Its about earning the right to stay there.
HI, I’M MARISA!
I’ve spent over a decade helping brands bridge the gap between what sells and why it sells, combining strategy, data, and storytelling to drive real growth.
From global leaders like Johnson & Johnson, L’Oréal, and Heineken to creator-led disruptors like PRIME and Alani Nu, I’ve seen how the right mix of data, storytelling, and execution can completely change a brand’s trajectory.
What I’ve learned is that most growing brands don’t fail because they lack passion or a good product, they fail because they can’t access the data fluency, category understanding, or retail know-how the big players take for granted.
That’s why I built NEXT WAVE CPG, to give emerging brands access to enterprise-level expertise, without the red tape or the six-figure retainers. I help teams make sense of their data, sharpen their retail story, and scale with clarity and confidence.
Success in CPG isn’t about being everywhere, it’s about knowing where and why.
