About Next Wave CPG

Because retail success isn’t just about getting on the shelf. Its about earning the right to stay there.

  • You’re too big to wing it, too small to silo.
    You’ve outgrown startup status, but full-scale isn’t quite there yet.
    You’ve got growth, buzz, distribution, and data but you’re still flying blind.
    You don’t need another agency.
    You need someone who speaks both retail and reality.

  • We’re not analysts, brokers, or an agency.
    We’re your category growth partner.
    Next Wave CPG blends big-brand strategy with emerging-brand hustle.
    We turn performance into retail-ready stories that get a “yes,” not just a meeting.

    What we do:

    • Launch brand stories backed by data

    • Analyze velocity, SKU mix, pricing

    • Guide distribution & expansion strategy

    • Build buyer decks, category reviews, and strategic POVs

  • Anyone can run a report. Few turn data into belief.
    We connect the dots buyers care about, clear, grounded, and defensible.

    They want to know:

    • Are you growing the category or just taking space?

    • How do your velocities stack up?

    • Why should I add a second SKU when I’m cutting others?

    We don’t just show data.
    We translate it into stories buyers can’t ignore.

WHAT WE FOCUS ON

CATEGORY MANAGEMENT
Position your brand as a growth driver, not just another SKU. We help you understand how you stack up and what makes you worth betting on.

SHOPPER INSIGHTS
Uncover who’s actually buying your product, why they’re choosing it, and how to keep them coming back.

RETAIL ANALYTICS
From ACV to $/TDP to repeat, we help you track what matters and ditch what doesn’t. This is reporting built for decision-making.

STORYTELLING WITH DATA
Great brands don’t just show numbers. They tell stories that answer the buyer’s biggest questions before they even ask them.

HI, I’M MARISA!

I’ve spent over a decade helping brands bridge the gap between what sells and why it sells, combining strategy, data, and storytelling to drive real growth.

From global leaders like Johnson & Johnson, L’Oréal, and Heineken to creator-led disruptors like PRIME and Alani Nu, I’ve seen how the right mix of data, storytelling, and execution can completely change a brand’s trajectory.

What I’ve learned is that most growing brands don’t fail because they lack passion or a good product, they fail because they can’t access the data fluency, category understanding, or retail know-how the big players take for granted.

That’s why I built NEXT WAVE CPG, to give emerging brands access to enterprise-level expertise, without the red tape or the six-figure retainers. I help teams make sense of their data, sharpen their retail story, and scale with clarity and confidence.

Success in CPG isn’t about being everywhere, it’s about knowing where and why.

My Experience Backed By…